Matthew Devitt

Freelance Copywriter Australia & Germany

Born in the beautiful land down under, I now call Bavaria my home.

What do I do? I turn readers into followers and browsers into buyers.

Effective marketing always starts with immaculate copy.

It needs to be interesting. It should be memorable. And a little needs to say a lot.

My copywriting services include engaging website copy, SEO optimised blog posts, revenue-driving press releases, shareable social media content and powerful marketing emails. 

From formal to casual, business to conversational - I'll take your ideas and translate them into flawless copy.

Below you can view a collection of my work, covering a wide range of industries and writing styles.

To discuss our next project together, contact me via">

Advice Article: Your Guide To Winter Fitness

Working out during the depths of winter? Ugh! Many people shudder just at the thought of it. The colder months of the year present some of the biggest challenges to your workout routine, but thankfully also some of the biggest rewards. So how should your mindset and your workout change when you don’t even feel like going outside? In this article we’ll cover the best ways to stay in the right frame of mind, as well as things you should be aware of when training on cold days, this is your Better T

Product Copy: SteelSeries 6Gv2 Mechanical Gaming Keyboard

See an error? Click here and let us know The Steelseries 6Gv2 Mechanical Gaming Keyboard is designed to offer the best possible tactile and gaming experience without any unnecessary or gimmicky features. The keyboard offers the most important gaming functions balanced with excellent value for money. The deliberately minimalistic design features no macro keys or backlight illumination. The build quality, weight and durability of the keyboard is obvious on first use, as it features a durable met

Press Release: Greenlife Launches Australia’s First 100% Recycled Sunglasses.

Retailer confident that new sunglasses will start trend in eco-fashion. Australian Online retailer Greenlife Online has today launched a new range of men’s and women’s sunglasses, all made from 100% recycled materials. The sunglasses are made by Blue Planet Eyewear, founded in California in 2009. Greenlife Online is Australia’s first company to supply the Blue Planet brand of sunglasses. The sunglasses are made from a range of materials including plastic, metal, fabric and even bamboo – all s

Product Comparison: Afterpay vs ZipPay - Which Is Best For Your Ecommerce Store?

One of the most powerful tools available to you as an ecommerce store owner is to allow your customers to make a purchase without up-front payment. Australians are already very fond of in-store 'lay-buy', and the new generation of online payment gateways zipPay and Afterpay have brought this concept to the online world - allowing the customer to 'buy now, pay later'. Sounds good? Well, now it's just matter of deciding which gateway is best for your ecommerce store. Let's look at the key deta

Blog Post: Boost Performance Like The Pros With These 8 Expert Tips

Let me guess – if you're reading this, we'll bet you'd like to know how to make your car accelerate faster? How about handling and gripping the road a little better? Or maybe just braking more efficiently? Yeah - we thought that might get your attention. Just for you, we’ve compiled a list of the top eight ways to boost your car’s performance, sourced directly from industry experts around Australia. For many car experts, reducing the weight of the vehicle is the obvious place to start if you w

Blog Post: 5 Reasons Why Email Is Still King Of ROI

The internet marketing world changes at lightning speed – but some of the oldest forms of ecommerce marketing are still the most effective.  In fact, time and time again email marketing has been found to deliver the best ROI of any online advertising - and here are five reasons why: The downside of PPC advertising such as Adwords and Facebook is that unless properly optimised, you can spend a lot of money without seeing results. With email marketing, your only real investment is time, whi

Upper Back Pain Causes & Treatment

When most people think about back pain, they generally imagine discomfort in the lower back, which is often a symptom of sitting in an office chair for too long or lifting a heavy object incorrectly. Upper back pain (1) is actually far more common than many realise and affects people of all ages and lifestyles. The pain experienced in the upper back may disappear after only a few days, but in other cases it may worsen and intensify over time. Common locations of upper back pain are the spine be

Blog Article: The Most Powerful Marketing Trends For 2018

We might be in a new calendar year but marketing did not stop for Christmas, NYE or Australia Day, rather it continues to evolve at a helluva pace! So let’s take a look at the key trends that should be playing huge roles in your 2018 marketing thinking. As more and more avenues open up for you (and your competitors) to reach consumers, ask yourself: what are people really looking for? More often than not the answer will be value and that they don’t want to be interrupted; rather they want to

Advice Article: 5 Things You Need To Know About Your Power Bill

In a typical week as a solar system designer – I look at a lot of power bills. Not only are a lot of them much higher than they need to be, but also I’ve come to realise that many people simply don’t understand their power bill – and power companies know this. In this article I’ll shed some light over the top 5 things you need to know about on your power bill. It’s a common myth in Adelaide that the amount you pay for electricity depends on the time of day you use it. For the majority of hous